In this brief talk, Mikkel Rasmussen demonstrates the power of reframing a business challenge through asking a new question: what business are we in? By heading down an alternate path – one that is unfamiliar and uncertain – and using the tools of the human sciences, businesses can find that moment of clarity and position themselves for long-term success.
What happens when you take a philosopher out of their element and plunk them into management? How can the business and tech worlds benefit from the humanities? Are we putting too much trust into algorithms and the promise of artificial intelligence?
You can change the world in three ways: You can revolt, you can vote for a party and hope the government will fix it, or you can work with the commercial world to work with them to make it better. All three are great means to change the world. We work mostly with corporations, not only to make them profitable but to make them more humane.
Michele Chang-McGrath talked to the FT's retail editor, Mark Vandevelde, about the recent woes of retailers.