Guest User 4/13/22 Guest User 4/13/22

We Need to Talk About Synthetic Data

Mikkel Krenchel and Maria Cury discuss the potential promise and pitfalls of the synthetic data revolution underway.

Anders Mandahl Christiansen 4/22/21 Anders Mandahl Christiansen 4/22/21

Getting Fans Right

How getting fans wrong led to chaos in European football, and what we have learned about getting fans right.

Guest User 5/3/18 Guest User 5/3/18

In this volume chapter, former ReD Associates partner William “Bill” Welser discusses decision-making around privacy and technology.

Guest User 1/9/18 Guest User 1/9/18

ReD conducted an anthropological study to answer the simple question: how do people relate to their money?

Guest User 3/21/14 Guest User 3/21/14

At its core, all business is about making bets on human behavior. Companies that excel at making these bets tend to thrive.

Guest User 3/1/14 Guest User 3/1/14

A brewery’s story shows how “sensemaking” can facilitate transformations of product development, organizational culture, and corporate strategy.