Merging Human Insight With Technological Foresight

Rand Corporation engineers William Welser and Dave Baiocchi bring AI and Systems expertise to social-science- and humanities-based consultancy ReD Associates

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Fast Company: Thanks, Robots! Now These Four Non-Tech Job Skills Are In Demand

The more we rely on AI and machine learning, the more work we need social scientists and humanities experts to do, writes Christian Madsbjerg in his latest op-ed.

"... more companies realize they need the best of both worlds to unleash the potential from both humans and machines."

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Quartz: How Anthropology Can Heal The Anxiety Of Our Broken Relationship With Money

Partners at ReD Associates talk about how anthropology can heal the anxiety of our broken relationship with money.

"If you think all it takes is mobile banking then you’re in trouble because everyone is doing that."

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ReD Associates X Alastair Phillip Wiper: Illuminating Worlds - Vol.I, adidas

Even the most mundane observations can illuminate a world, making it possible for companies to see how they can naturally fit in and become a meaningful part of people’s lives. In collaboration with art photographer Alastair Wiper, we flipped our perspective from a quest to understand everyday worlds to that of seeing the beauty of machines, materials, and assembly lines. At a time when digital seems to be all-consuming, it is an exploration of the aesthetics of raw materials and overlooked locations.” 

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“Madsbjerg thinks that if businesses accept pure data as the only truth, they are in danger of losing their ability to understand people. But it is by no means the author’s aim to dismiss stem subjects. Through his particular method, his intention is to help companies find the right balance. The best CEOs can read a novel and a spreadsheet.”
— Financial Times


LinkedIn Weekend Essay

Silicon Valley Needs To Get Schooled

What Silicon Valley is missing is an understanding of people—what is meaningful to them, the way they live their day to day lives, what would make a difference for them on an ordinary Tuesday in Phoenix or Shanghai. There is a dearth of deep, nuanced cultural knowledge in tech. Luckily, there is an app for that: reading.

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Wall Street Journal

Soft Skills And Hard Problems

There's a cultural bias in business, tech and otherwise, against any information that can't be quantified—that is "soft," subjective, fuzzy. [...] But it is where good ideas come from—and while the data it relies on may not be reducible to numbers, there is actually nothing "fuzzy" about it. 

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Harvard Business Review

An Anthropologist Walks Into A Bar

An emerging method is dramatically shaping how businesses can apply the human sciences. This new approach is finding its way into the labs of technology companies such as Intel, IBM, and Samsung; the marketing departments of large consumer-product companies such as Adidas, Lego, and Procter & Gamble; global health care companies such as Novo Nordisk and Pfizer; and the thinking and writing of business leaders and new breeds of consultancy that, like our own, merge hard and soft sciences.

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