P E R S P E C T I V E S
Our clients rely on ReD Associates for an original perspective on what problems to solve for, and not to solve for. This is a place for us to share those perspectives and special moments from our work. In this space, we highlight the social science methods and insights that drive our thinking, often challenging conventional assumptions around people’s experiences and needs in the world today.
SPECIAL SERIES
Flesh
A collection of essays, interviews, film, podcasts, photography and more on our changing relationship to flesh and the body.
SPECIAL SERIES
A collection of essays, interviews, film, photography and more, on a human phenomenon we believe is crucial to society and to business.
LATEST
PODCAST
Phenomena
How is the world around us changing – and what does this mean for the ways that people think, how they behave, and what they strive for in life?
This podcast harnesses the social sciences to analyse fundamental questions about our society and their implications for business strategy. Each episode dives deep into a specific phenomenon – for example, “generations” – taking a critical look into what the phenomenon actually means in order to better understand the world around us.
INDUSTRIES
Finance
Building a better financial services company is not just a matter of technology, optimisation, and avoiding the next scandal. None of these will answer the fundamental question: why are we here? In a time where financial institutions struggle with a profound lack of trust, and are forced to adapt to challenging market conditions, having a clear purpose is vital.
Mobility
A new connected mobility ecosystem is approaching with the impending arrival of driverless, electric, connected vehicles and smart infrastructure. In this new connected ecosystem, companies will thrive less by creating the right hardware and more by creating the most helpful experiences and services for people and businesses. We help our clients find their role in this ecosystem, based on a deep understanding of how people and businesses move around.
Healthcare
In healthcare, cutting-edge science and technology are no longer enough. Today, companies are pressed to demonstrate their real-world value. To help companies protect the value of their therapies, we help bring together their cutting-edge science with the needs of customers – not just as bodies to be cured, but as social, rational, and emotional human beings.
Technology
Creating the next huge business in today’s tech world takes more than a killer use case — it requires social scalability. This means building technologies that address and respond to society-level needs, dynamics, and contingencies, not only user-level ones. With today’s bets bigger and riskier than ever, we help the world’s leading technology companies make the right ones – by understanding the social systems their technology will be a part of.
Consumer Goods
In an industry where product and brand differentiation are slim and competition fierce, the depth of consumer understanding is what allows consumer brands to genuinely stand out in the marketplace and stay ahead of the social shifts that are dramatically reshaping their industries.
Investing
Investments are bets on people and society. We help PE firms accelerate growth and address risks by complementing their toolkit for assessing the human side of investing. Through deep customer understanding we help build more robust financial models and more impactful growth plans by identifying false assumptions early, by uncovering new growth areas in the core business and beyond, and by increasing the organisation’s ability to execute.