We are a strategy consultancy rooted in the humanities and social sciences
Since 2005, ReD has helped leaders create original strategies to unlock growth in their core business and beyond, based on a deep understanding of human phenomena. We are based in Copenhagen, New York, Paris, and the Bay Area.
Who we are
We are a community of people who are passionate about understanding the human condition and solving society’s most challenging questions. Our international staff and diversity of perspectives enables us to ask culturally relevant questions and explore the world in open-ended ways.
OUR PRAXIS
We understand people by understanding their worlds. Our wide-eyed curiosity and open-ended process of discovery is guided by the anthropologists, sociologists, economists, journalists, and designers who make up our team.
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OUR Values
We always stay true to our values — to voice powerful critique and imagine alternatives to the status quo. We collaborate across disciplines and aspire to achieve thoughtful impact and collective growth.
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OUR Leadership
ReD is fully owned and led by a collective of partners with decades of experience at the intersection of consulting, human science, and the business world. Each draws on their unique expertise across a range of industries.
The Partner Group
