We are a strategy consultancy rooted in the humanities and social sciences
Since 2005, ReD has helped leaders create original strategies to unlock growth by applying a deep understanding of people and culture to complex problems at the core of their business. We are based in Copenhagen, New York, Paris, and the Bay Area.
Who we are
We are a community of people dedicated to understanding the human experience and helping companies solve their most challenging questions. Our international staff and diversity of perspectives enables us to ask the right human-centric questions, make sense of the world from different angles, and solve problems with a high degree of uncertainty..
OUR PRAXIS
We understand people by understanding their worlds. Our curiosity, rigorous methodology, and bespoke approach to strategy is guided by the anthropologists, sociologists, economists, journalists, and designers who make up our team.
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OUR Values
We always stay true to our values — to voice powerful critique and imagine alternatives to the status quo. We collaborate across disciplines and aspire to achieve thoughtful impact and collective growth.
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OUR Leadership
ReD is fully owned and led by a collective of partners with decades of experience at the intersection of consulting, the humanities and social sciences, and business. Each draws on their unique expertise and long-standing relationships with leaders across a range of industries.
The Partner Group
