At ReD, we have been developing a new perspective on strategy in collaboration with Roger Martin, one that extends beyond economic optimisation (Strategy 1.0) and user-centricity (Strategy 2.0). Building on these two pillars, this new approach to strategy also incorporates understanding complex social dynamics in order to sharpen a company’s perspective on the culture or “world” they’re operating in, and in turn, unlock growth.

In this video series, we hear from leaders on why this is the way forward as they speak to three key elements of strategy: how to root core strategy in a deep understanding of culture, how to turn consumer insights into long-term strategy, and how to execute and deliver on that strategy as the leader of an organisation.