Searching for Value: Renato’s Truffles

Luxury is rooted in rarity. As "luxury" goods become mass products, people are turning towards unique, non-reproducible experiences to fulfill a desire for the rare. In this piece, a truffle hunter in Italy describes what it takes—from generations of passed down knowledge to the climate the soil— to produce white truffles, which even now, cannot be intentionally cultivated.

[Banner image by amirali mirhashemian, via Unsplash]