A special edition of our podcast live from Paris, France, where we talk to British artist Maisie Cousins and Pernod Ricard’s head of cultural foresight Daphnée Hor about the body, perishability and the germ renaissance.

Our original short film, A Second Skin, part of our special series on Flesh, looks at how novel applications of natural materials, specifically mycelium, challenge our categories around beauty, material production, and innovation.

What can luxury companies learn from a soft drink campaign and a Berlin nightclub about belonging?

What the leisurely class seeks is heritage, a piece of history they can own and flaunt before their peers.

Sometimes an item’s value is tied to the item itself: Other times its value comes from the circumstances around its creation, acquisition, or backstory.

In a global, interconnected world, sometimes the most decadent experience is to be somewhere.

As "luxury" goods become mass products, people are turning towards unique, non-reproducible experiences to fulfill a desire for the rare.

Consumers seek tools for constructing their own individual outlook within a variety of lifestyles, pointing to a new paradigm of branding: ‘platform’ brands.

Our research shows how Boomers still offer a huge opportunity for smart companies to understand what thrills them as they near retirement.

As luxury goods become mass produced, people are turning towards unique, non-reproducable experiences to fulfill a desire for the rare.

Instead of the classic idea of “authenticity,” young urbanites are playing with the concept to involve craftsmanship and a stronger story.

Unlike the conventional wisdom of marketing, if you want to position a product as premium, use more complex messaging that will demand more of the consumer.

Studying Europe’s baby boomer generation, Pernod Ricard and ReD explore in this film how conviviality takes many expressions when people come together.