Let Them Wear Diamond-Cut Bracelets
What the leisurely class seeks is heritage, a piece of history they can own and flaunt before their peers.
Searching for Value: Hanne’s Collection
Sometimes an item’s value is tied to the item itself: Other times its value comes from the circumstances around its creation, acquisition, or backstory.
Searching for Value: Kevin’s Somewhereness
In a global, interconnected world, sometimes the most decadent experience is to be somewhere.
Searching for Value: Renato’s Truffles
As "luxury" goods become mass products, people are turning towards unique, non-reproducible experiences to fulfill a desire for the rare.
The Limits of Luxury
As luxury goods become mass produced, people are turning towards unique, non-reproducable experiences to fulfill a desire for the rare.
Talking Up Value: How To Market Premium Foods
Unlike the conventional wisdom of marketing, if you want to position a product as premium, use more complex messaging that will demand more of the consumer.