How will businesses built around physical offerings, like automotive and mobility, stay valuable or even relevant to users of the metaverse?  

When it comes to rolling out groundbreaking innovations like the metaverse, getting social norms right is more important than the tech itself.

African returnees bring a fashion sense as foreign companies look to enter the African market.

A ReD alum discusses how her fieldwork at ReD prepared her for her current role at a genomics company.

LEGO engaged in deep analysis of how and why kids play. Turns out their previous assumptions had been wrong and the insight turned the company’s fortunes around.

This short video presents a glimpse into what it means to be a woman in today's China.

Gillian Tett of the Financial Times discusses her latest book, ‘Anthro-Vision’ with ReD partners.

ReD hosted Max Brooks to discuss the power of metaphor to strengthen storytelling and why the tech industry should ban the word “disruption”.

Mikkel Krenchel and Maria Cury discuss the potential promise and pitfalls of the synthetic data revolution underway.

A ReD alum discusses how she uses sensemaking in a new start-up focusing on social impact.

An inside look at our research in Kenya on the intersection between trust and COVID-19 vaccines.

Strategic philanthropy does not have to mean a data-driven approach. Instead it embrace its humanist side.

A ReD alum discusses how applied anthropology prepared him for business school.

Check out ReD Associates Partner Millie Arora podcast interview with NYSE's Inside the ICE House.

Our 2021 list of favorite books includes a wide range of fiction and nonfiction.

As companies roll out haptic technology that mimics the sensation of weight and touch of real objects when handled in virtual space, it’s important we keep the technology in the background to ensure our hands, and humans, can learn, collaborate, and shine on their own.

What the leisurely class seeks is heritage, a piece of history they can own and flaunt before their peers.

Despite a flurry of store closures, is brick-and-mortar retail on the verge of a post-pandemic comeback?

In this article for Slate, the authors provide lessons learned from original ethnographic research of QAnon ‘formers’.

The biggest impact of Covid-19 on people’s financial wellbeing is not that money has become more digital. It’s their longer-term financial uncertainty.