Be careful not to focus too much on the immediate changes when planning for a post-COVID world. This crisis might lead to deeper, more disruptive shifts in our societal structure — shifts that should be at the core of any business strategy.

ReD Associates collaborated with renowned photographer, Alastair Wiper, exploring our clients’ industrial landscapes.

Innovation inside many of these companies is characterized by strong teamwork across disciplines, business units, and professional functions. There is a very widespread idea that innovation is driven by a lonely genius, a specific department, or a very special group of innovation champions, but this does not appear to be the case in these high-performing cultures.

Companies struggle in emerging markets because they underestimate the importance of local culture and social behavior.

Drawing investors to cities no longer depends on low taxes. The new trend is to sell a city on its people and lifestyle.

Most toy companies conduct market research by sending out surveys. Lego sends out anthropologists to study kids in their natural habitat.

As banks digitize more of their services, the human factor can be lost. How can banks better understand the financial wellbeing of their customers?

Only by combining thick and big data can CMOs find real solutions to their strategic problems.

At its core, all business is about making bets on human behavior. Companies that excel at making these bets tend to thrive.

A brewery’s story shows how “sensemaking” can facilitate transformations of product development, organizational culture, and corporate strategy.

While the “20% time” rule might have worked at Google, it is doubtful whether it would work outside Silicon Valley.

Ad agencies want to use Big Data analytics to create highly targeted ads. But an algorithm can never truly master the art of persuasion.

What good is a degree in the humanities in the real world of products and customers? Far more than most people think.

Why Big Data so often misunderstands people and what businesses should do about it.