This short video presents a glimpse into what it means to be a woman in today's China.

ReD hosted Max Brooks to discuss the power of metaphor to strengthen storytelling and why the tech industry should ban the word “disruption”.

Christian Madsbjerg and Mikkel Rasmussen, authors of The Moment of Clarity, in conversation with Tim Sullivan, editorial director of Havard Business Review. Here, Christian Madsbjerg and Mikkel Rasmussen discuss the need for the human sciences to help businesses innovate in contexts of great uncertainty.

Sometimes an item’s value is tied to the item itself: Other times its value comes from the circumstances around its creation, acquisition, or backstory.

In a global, interconnected world, sometimes the most decadent experience is to be somewhere.

As "luxury" goods become mass products, people are turning towards unique, non-reproducible experiences to fulfill a desire for the rare.

In this closing talk, Senior Partner and co-author of Moment of Clarity, Mikkel Rasmussen discusses the four levels of influence that orient business decisions: Self, Company, Market, and Society. Truly transformational companies succeed in influencing their markets and the wider culture, but this requires clarity that few companies truly have.

In this second presentation, Senior Partner and co-author of Moment of Clarity, Mikkel Rasmsussen details five key signs that your business has encountered those “Level 3” problems discussed in ‘When Should I Turn to the Human Sciences?’

In this brief presentation, Senior Partner at ReD Associates and co-author of Moment of Clarity, Mikkel Rasmussen, discussed the three levels of business problems, and why the human sciences are critical to solving “Level 3” challenges: those where companies have a vague sense that “something is wrong,” but cannot clearly identify a specific problem and have no idea as to how to solve it.

ReD created a short video outlining some of the major findings from our projects with Edison Energy,

As luxury goods become mass produced, people are turning towards unique, non-reproducable experiences to fulfill a desire for the rare.

Studying Europe’s baby boomer generation, Pernod Ricard and ReD explore in this film how conviviality takes many expressions when people come together.

“Deep listening means dwelling long enough at the unfamiliar, until something jumps out as meaningful”