Phenomena S2 E3: Sustainability

SustainabilityConsumer Goods
Written By Eliot Salandy Brown

The luxury industry excels at selling desire. But in recent years, it has also successfully weaved sustainability into its appeal to consumers, altering people’s assumptions about what can be considered valuable, authentic or desirable. In this episode, Eliot speaks to fellow ReD partner Charlotte Vangsgaard and Dr. Stéphane Girod, a professor at the Swiss-based International Institute for Management Development, about what other sectors can learn from the luxury industry on making sustainability desirable. Where has the luxury industry got things right? How has a deeper understanding of communities helped brands connect more meaningfully with their consumers? And what strategic challenges are the world's biggest luxury brands still grappling with when it comes to sustainability?

Host: Eliot Salandy Brown

Guests: Charlotte Vangsgaard & Dr. Stéphane Girod

 
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Eliot Salandy Brown

Eliot heads ReD Associates’ mobility/automotive practice. In this work, he leads projects that set strategic directions for how mobility and automotive companies approach the challenges and opportunities facing the industry. The projects under his leadership include a foundational study investigating the future value of driverless cars to our cities and communities, and a new approach to digital service innovation for a major automotive company. In all of his work with clients, Eliot is focused on ensuring that human needs and behavior are fully integrated into the development of new technologies.

He has lectured and run courses on automotive, corporate strategy, and executive MBAs at New York University, Columbia University, Copenhagen Institute of Interaction Design, Art Center College of Design in Los Angeles, and Duke University; and his client work was awarded the Gold Award in 2018 from the Industrial Designers Society of America (ISDA). Eliot, a British-Trinidadian, holds a Masters in Sociology from the London School of Economics.

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