Leading with Perspective  

We advise leaders on Growth Strategy
& Organisational Change

Growth Strategy

Clarity on where and how to drive growth

WHAT WE OFFER

Core
Strategy

Strategies that anticipate
changing social realities
 

    • Perspective on critical strategic choices and dilemmas 

    • Direction for market development, new market entry, and future growth arenas 

    • Overarching vision and value proposition 

    We do this by defining the key opportunities and levers for driving growth, and the perspective needed to set a shared direction and focus for the organisation. 

Brand
Strategy

Brands with deep cultural resonance and authority

    • Revitalised brand vision and values

    • Customer segmentation and brand positioning

    • Consequences for corporate strategy, offerings, sales, and marketing

    We do this by defining how brands should evolve to be in sync with contemporary culture, ahead of consumer desires and needs, and stand out in the marketplace.

Technology & Product
Innovation

Offerings that better lives and transform industries

    • Technology, product, service, and experience requirements

    • Innovation and product development roadmaps

    • Pipeline and portfolio simplification

    We do this by establishing the requirements for new technologies, offerings and experiences through a rigorous investigation of what is valuable to people and society.

Sales &
Marketing

Engagement models for evolving market dynamics  

    • Customer segmentation and targeting

    • Sales and go-to-market strategy

    • Marketing and customer engagement strategy

    We do this by aligning commercial activities with the underlying social dynamics of the market, and aspirations and needs of key customer groups.

Organisational Change

Capabilities that transform culture and performance

WHAT WE OFFER

Cultural Integration

Culture that unlocks collective potential

    • Identifying cultural opportunities and risks

    • Target culture values and behaviours

    • Prioritised culture change initiatives

    We do this by enabling leaders working with active investments, M&A, and organisational culture to identify cultural synergies and tensions and determine which aspects should be evolved and how.

Organisational Effectiveness

Capabilities for succeeding
at scale

    • Capability and culture assessment

    • Prioritised capability and culture initiatives

    • Revitalised employee value proposition

    We do this by enabling organisations at critical stages of growth to determine which capabilities need strengthening, or developing, to achieve their ambition, deliver on their strategy, and increase their resiliency.

Leadership Development

Sensemaking tools and mindset

    • When, why and how to use our Sensemaking approach

    • Working knowledge of applying the approach

    • Transferable tools and techniques

    Putting people at the centre of business decisions requires a particular set of skills rooted in the humanities and social sciences. For some, these skills come intuitively; for others, it can be helpful to be exposed to the practice of applying them first-hand.

What our clients say about us…


“The two main reasons for LEGO’s significant financial recovery are the fact that we now have the right size and that we now understand children’s play and know how to reconnect with kids.”

Jørgen Vig Knudstorp,
former CEO, LEGO Group

“The innovations Atos has developed over the years with ReD have had a significant import on Atos’ top-line. It is the way ReD works to activate customer understanding and turn it into concrete opportunities that can be executed.”

Britt Meelby Jensen,
CEO, Ambu (former CEO of Atos Medical)

“With understanding how we arrived at it, we’re able to try and scale culture and have it continue to be an enabler of our success, not only in the past but today and in the future.”

Chris Cozic,
EVP & Chief People Officer, Genmab

Industries

Learn more about our industry practice areas and offerings 

OUR PERSPECTIVES


FEATURED PRESS






Books BY AND ABOUT ReD