Over the last ten years, ReD has led a quiet revolution in thinking about business.
All of our work begins with an exploration of the customers’ world— using social science tools to understand how people experience their reality and, in turn, offering businesses a “reality check” on what is meaningful to people.
Who We Are
ReD is a strategy consulting company based on the human sciences. Companies tend to come to us when the old models aren’t working and the future is uncertain
What we do
We always emphasize long-term problem solving over quick fixes. In many cases our work has led to sharp turns in strategy. We enjoy working with clients who are ready to embrace bold ideas and are looking for a radically new way of thinking.
Relevant press pieces about ReD