At ReD, we put a deep understanding of real people back at the center of business decision-making. Our teams solve some of today’s hardest problems.
Continue ReadingThese podcasts are the result of a series of internal sessions on the works of Martin Heidegger led by Taylor Carman Professor of Philosophy at Barnard College and Columbia University. They are at the core to the practice of ReD Associates and can be used by anyone interested in Martin Heidegger’s philosophy and how to apply it to the world of business. Enjoy.
There is piao liang (beautiful) and hao kan (good looking), the first one refers to a woman’s natural beauty, features that one is born with, such as eyes or nose shape. The second one refers to what one can be in control of such as weight, face colour, skin or hair condition. Comments related to the more controllable features are part of greeting etiquette and language, often mingled with “have you eaten”, a synonym for “hello”.
In many industries, careers are still not built on merit but on connections and favours. And when building a career active participation in the traditional male dominated ‘business banquet’ is required. For many women such banquets symbolize favorism and corruption and include sexist and humiliating rituals. But not for much longer, many women wish. The business banquet has become a new battleground for Chinese career-minded women in their quest for meritocracy.
This paper attempts to revive Mauss’ concept of the total social fact as a method to establish understanding of new markets. Our case study of alcohol in China illuminates the spirit baijiu’s connections to the total social facts of guanxi and hierarchy. We outline a methodology based on using total social facts as a heuristic device, removed from the problematic assumptions of classical functionalism.
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ReD Associates is an innovation and strategy consultancy. The anthropologists, sociologists, economists, journalists, and designers who make up ReD employ the methods of social science
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