At ReD, we put a deep understanding of real people back at the center of business decision-making. Our teams solve some of today’s hardest problems.

Big Data Is Only Half the Data Marketers Need

For marketers, truly valuable customer data comes in two forms: thick data and big data. Combining the two approaches can solve many of the problems that each category of data faces on its own. It’s only by combining the two forms of data that a complete picture emerges and real solutions to the strategic problems facing CMOs may be found. 

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Business Insider

The idea that AI can 'read' the emotions on your face is profoundly flawed

The next big thing is “affective computing," wherein algorithms can supposedly read emotions on our faces and deliver information about what we want to companies. But at the heart of affective computing are three misguided ideas about human emotions -- Some philosophical due diligence by Christian Madsbjerg and Jonathan Lowndes.

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Harvard Business Review

An Anthropologist walks into a bar

An emerging method is dramatically shaping how businesses can apply the human sciences. This new approach is finding its way into the labs of technology companies such as Intel, IBM, and Samsung; the marketing departments of large consumer-product companies such as Adidas, Lego, and Procter & Gamble; global health care companies such as Novo Nordisk and Pfizer; and the thinking and writing of business leaders and new breeds of consultancy that, like our own, merge hard and soft sciences.

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