At ReD, we put a deep understanding of real people back at the center of business decision-making. Our teams solve some of today’s hardest problems.
Continue ReadingIn this paper, we use a large-scale study for the medico company Coloplast as a case for how to use ethnography to rigorously study competencies and leverage growth.
We caught up with Andrew Muirhead, Director, Innovation, to talk about the role of his unit in satisfying the innovation needs of the global airline business and what we might expect our flights to be like in the years ahead.
Most companies struggle to service their customers in ways that are swift, thoughtful, and consistent. What’s not working? Why do companies like Zappos or Apple have great customer service while others can’t seem to master it?
Business Week recently published a list of the 50 most innovative companies in the world. Even though the data behind these kinds of hit lists can be dubious they always make you think “Why are we not on that list?” What’s the secret behind Apple, Google, IBM, Nike, Nokia, Toyota, and all the other much-lauded innovators on the list?
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Adidas, Lufthansa Technik, Beiersdorf, Carlsberg, Coloplast, Danish Ministry of Foreign Affairs, DONG Energy, Intel, LEGO, Samsung
ReD Associates is an innovation and strategy consultancy. The anthropologists, sociologists, economists, journalists, and designers who make up ReD employ the methods of social science
Public Sector & NGOs, Healthcare, Consumer Products & Services, Manufacturing, Media & Entertainment, Technology & Telecom