ReD Associates Press
Because of our deep expertise and diversity of approaches, ReD has emerged as a trusted and authoritative source for explaining human phenomena. Our insights touch on so many facets of our world, from pandemic preparedness to technological shifts in our realities and metaverses. We not only offer our clients a unique perspective informed by “thick data” and deep research grounded in the social sciences – we also share our ideas and insights with the press - whether in the form of podcasts, interviews, quotes, or mentions in top publications. ReD has positioned itself as a thought leader in this space.
“The McKinseys and BCGs of the world will bring you heavy data. And I think those guys sometimes lack the human factor. What ReD brings is a deep understanding of consumers and the dynamics you find in a society.”
—Maxime Kouchnir, of Pernod Ricard USA, as quoted in The Atlantic Monthly
Pernille Stensgaard’s feature “Gut Feelings”, covering our ReD Dialogue between world-leading gut scientist Oluf Borbye Pedersen and head chef at The Alchemist, Theis Brydegaard.
How changing consumer habits are not only influencing the retail experience in our cities, but problematising the way we relate to our urban landscapes in general.
An in-depth profile of ReD Associates in the Danish publication Euroman, on how we got here, where we’re headed and why we believe the humanities and social sciences are still the best tools to identify opportunities for companies looking for growth.
Alexis Jakubowicz on BFM business on how to think about building culture for the offices of tomorrow.
Mikkel Krenchel in the FT on how productive friction can help us make smarter choices about how to best use and apply generative AI.
ReD partner Mikkel Krenchel speaks to the Wall Street Journal on the growing need for good friction within financial services.
Charlotte Vangsgaard speaks to Vogue Business on how luxury brands are navigating the risks and tradeoffs of working in Russia.
The partner group at ReD Associates has acquired the remaining 49% stake in the company from Cognizant and is expanding the business.
What do the contradictory economic behaviours of Gen-Z tell us about this increasingly influential consumer geneation?
A few years ago, there was a general consensus that sports and streaming platforms weren’t a match. As more and more large players are moving into sports – and live broadcasting more generally – tech giants are betting that they can redefine the way we watch and consume sports into something more holistic.
What’s the reason behind the market decline of Big Tech? Alexis Jakubowicz speaks to the future of tech giants live on BFMtv.
A published letter to the editor of the FT on the luxury boom and why it’s here to stay.
As business problems increasingly take on social and moral dimensions, is the era of small CSR gestures coming to an end?
Sandra Cariglio, Charlotte Vangsgaard and Alexis Jakubowicz outline why the future of Big Tech is about bets not only on technology, but on human behaviour.
In this De Barometer video on ReD Associates, Martin Gronemann discusses ReD’s social sciences approach and how that cultivates discovery.
On Monocle’s ‘The Entrepreneurs’ podcast, Charlotte Vangsgaard shares thoughts on ReD’s work on social impact.
In this review of the most recent book by ReD Associates co-founder Christian Madsbjerg, Forbes contributor Michael B. Arthur provides an overview of Sensemaking, including theories about the concept from organizational behavior scholar, Karl Weick.
Martin Gronemann shares with The Economist the importance of creating more accessible wealth management solutions for the average person.
Christian speaks with HBR about 'sensemaking' as the ability to gather different types of data and integrate them including ways in which people feel, perceive and navigate their worlds.
ReD’s Millie Arora talks to Cheddar live from the trading floor of the NYSE, about Generation Z’s pragmatic approach to money and personal finance.
ReD’s Eliot Salandy Brown talks about the values and perspectives of Generation Z and how they differ from those of millennials on “Tell me Everything with John Fugelsang.”
Bill Welser discusses AI and how our humanity - and bias - creeps into it on the Masters of Data podcast.