“ReD is good at teaching you that good decision-making needs to take into account things that go beyond the quantifiable, measurable, observable and interpretable, and gives you that confidence to derive larger-scale theories, frameworks, or models that say this is a good business decision or product, because it taps into not only quantifiable metrics, but also non quantifiable things beyond that.”
— Cengiz Cemaloglu
Yubei Gong is a design researcher and educator, currently finishing her PhD at the Tongji College of Design and Innovation, Tongji University. She was a strategy consultant at ReD from 2011-14.
Farhad Anklesaria is currently a psychoanalyst in training. He previously co-founded an educational start-up Essai Education in India and was a strategy consultant at ReD from 2010-11.
Benedikt is a Senior Strategist & User Experience Researcher at Waymo, an autonomous vehicle company. Before Benedikt worked as a strategy consultant at ReD in Copenhagen and New York where he led projects with clients in the mobility, pharmaceutical, luxury, and consumer goods industries.
A ReD alum discusses how her fieldwork at ReD prepared her for her current role at a genomics company.
A ReD alum discusses how she uses sensemaking in a new start-up focusing on social impact.
A ReD alum discusses how applied anthropology prepared him for business school.
