The success criteria for healthcare and med-tech companies are changing: new health challenges including ageing populations and chronic conditions require solutions beyond the pill. Payers are demanding more. They increasingly focus on real world outcomes beyond clinical trials, raising questions about how to drive behavioural change beyond the pill. Users expect better experience. As new players enter the healthcare space, companies are competing with digital and consumer-friendly tools. As a result, companies are under pressure to demonstrate their value to patients and society. But many do not have a clear answer to core questions: How do we deliver true value to patients and healthcare systems? How do we build real understanding around people’s relationship to care to get patients right? How do we align our capabilities with the needs of patients?

At ReD, we help healthcare and med-tech companies take a people-first approach to redefine their business with remarkable results. We help clients:

• Create differentiated value propositions and align organisations around how to deliver value to patients, HCPs, and payers

• Uncover new areas for R&D based on customers’ experiences and document factors to demonstrate value in clinical trials

• Build marketing and sales strategies that drive preference, adoption, and adherence

• Deliver services that fit into patients’ lives and drive loyalty

• Use digital technology to enhance and demonstrate real world value for patients and payers

ON LEADERSHIP

Building a growth engine by balancing soft and hard

A conversation between Christoffer Lorenzen, CEO at Karo Pharma & Mads Holme, Partner at ReD Associates 

CONNECT WITH US

Want to connect around the topic of Healthcare? Reach out to us here