Phenomena S2 E7: Metaverse

While there are still many questions about what the metaverse of the future will look and feel like, nearly everyone is in agreement that it’s a big deal. And while the metaverse has been well covered from a technological angle, what is often missing from the debate are questions about the human and social implications of its evolution.

In this episode, Eliot is joined by ReD partner Iago Noguer Storgaard and Jacob Wachmann, a former ReD employee and now strategy director for games and metaverse experiences at the LEGO Group, to discuss the possible directions the metaverse might take, and what that means for businesses as they look to build strategies and technology roadmaps for the future.

To what extent does the metaverse mark the next paradigm shift in how we work, play, and learn as humans? How might science fiction be misleading us as to how it will change our lives? And what false assumptions are executives across industries making on features such as immersion and interoperability as they develop metaverse strategies of their own?

Listen in as we also share the best books to dive deeper into the topic, from sci-fi to contemporary nonfiction to 1960s theoretical philosophy. 

Host: Eliot Salandy Brown

Guests: Iago Noguer Storgaard, Jacob Wachmann


 

 

Eliot Salandy Brown

Eliot heads ReD Associates’ mobility/automotive practice. In this work, he leads projects that set strategic directions for how mobility and automotive companies approach the challenges and opportunities facing the industry. The projects under his leadership include a foundational study investigating the future value of driverless cars to our cities and communities, and a new approach to digital service innovation for a major automotive company. In all of his work with clients, Eliot is focused on ensuring that human needs and behavior are fully integrated into the development of new technologies.

He has lectured and run courses on automotive, corporate strategy, and executive MBAs at New York University, Columbia University, Copenhagen Institute of Interaction Design, Art Center College of Design in Los Angeles, and Duke University; and his client work was awarded the Gold Award in 2018 from the Industrial Designers Society of America (ISDA). Eliot, a British-Trinidadian, holds a Masters in Sociology from the London School of Economics.

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