A ReD partner recounts his meeting with a man who has lived through China’s enormous transformation.

Pharmaceutical companies should take a closer look at how they create value. In a world of value-based health care, the answer goes beyond developing a new drug.

As medical understanding around body weight and related medical problems has increased, obesity has become a healthcare concern as well as an aesthetic one.

To understand and diagnose an illness requires acknowledging the ecology in which it takes place and collecting multiple perspectives.

Understanding cultural differences is good for drug companies’ top lines, and also for pushing the boundaries of medical science.

If Facebook is serious about becoming the social index for the entire web, it needs to make itself a more hospitable place for outside web page content to live.

With the new reality of pharmaceutical R&D, companies must deliver impact and value. This paper explores how ethnographic research can fill that role in early stages of pharmaceutical clinical trials.

How understanding the social, psychological, and emotional experience of psoriasis is fueling the pharmaceutical industry.

Business history is littered with examples of companies that missed out on major changes in their industries and paid a hefty price.

Companies struggle in emerging markets because they underestimate the importance of local culture and social behavior.

As apps have become tokens of the future, publishers need to become inventors of everyday science fiction.

Our study of the mechanics behind relationship-building among young people uncovered how so­cial networks affect the quality of their friendships.

ReD facilitated Coloplast’s transition to compliance with a more micro-level approach to innovation.

ReD helped Samsung develop their own distinct visual design philosophy–one that gave up the aesthetics of technology to instead reflect the aesthet­ics of the home.

With China’s modernization, parents are caught between new and traditional ways of parenting, and the truism that Chinese children don’t play or have fun is being challenged.

We segmented the market for DONG Energy to help the Danish company understand how its customers think about energy and sustainability.

ReD conducted Novo Nordisk’s first study around the emotional experience of patients living with diabetes.

As megacities are in developing countries with rapidly growing middle classes, more and more people will experience the thrill of owning their own car.

There’s a lot of talk about teens being “digital natives.” But for teens technology is just another way to maximize their social connections.

A look at the norms and practices behind Chinese women’s attitudes toward outward beauty and skincare.