The hottest media trend in the last few years has been the explosion of hyperlocal content as it has become clear that the masses cared most about themselves and their surroundings.

For media companies, creating compelling content demands a lot more subtlety than promoting products. To engage teens, they have to understand the way they respond to the world.

ReD explores the culture around Chinese business banquets from a career-driven woman’s perspective.

A ReD study about home making for Kvadrat informed the development of the company’s textile-based offerings.

The nonprofit sector must catch up and include a social-science approach to problem solving, writes Charlotte Vangsgaard.

Instead of the classic idea of “authenticity,” young urbanites are playing with the concept to involve craftsmanship and a stronger story.

In 2006 a major European brewing company was faced with falling bar and pub sales. Our findings led to a sharp shift in how the brewery approached pubs and bars.

The traditional providers of classroom teaching tools are failing to create the exciting atmosphere and empowering relationships teachers aspire to achieve.

Andrew Muirhead, Director of Innovation, Lufthansa Technik AG, talks about his work with ReD.

Foursquare has also cultivated some bizarrely anti-social behaviour in a subset of its users.

The use of your real ID online has become an issue of moral uprightness — yet don’t we all want accountability and reliability for all users?

Unlike the conventional wisdom of marketing, if you want to position a product as premium, use more complex messaging that will demand more of the consumer.

In a poll, we found that most people wish that Facebook would help them deepen their friendships in the real world.

As consumption moves into a digital world, there is growing demand for digital products to mimic the aesthetic appeal of wear and tear.

Why it’s important to read literature, even if do not remember the hard facts.

Tao Ruspoli’s film, “Being in the World,” celebrates skillfulness by exploring the tension between being spontaneous and being rational.

A list of favorite books by one of ReD’s cofounders.

Studying Europe’s baby boomer generation, Pernod Ricard and ReD explore in this film how conviviality takes many expressions when people come together.

For the neocraftsman, the process behind their product is what makes it exclusive, meaningful, and of high value.