Social networking was supposed to bring people closer. It hasn’t — and the stats from our recent survey prove it.

Airport design is becoming less monumental and architecturally ego-driven, and more user-friendly.

Drawing investors to cities no longer depends on low taxes. The new trend is to sell a city on its people and lifestyle.

Contrary to the “eureka” hypothesis, the best ideas take days and years of digging into a subject and pursuing hunches that emerge.

“Deep listening means dwelling long enough at the unfamiliar, until something jumps out as meaningful”

A nonprofit cultural institute approached ReD with a immersive research project to understand the value systems of everyday Egyptians.

ReD was enlisted to help explore how Arabs perceive Danes and Den­mark in more depth.

Surveys can provide validate insights about consumers, but when it comes to understanding what keeps people from going green, they’re often unreliable.

Many businesses have reduced operating costs by optimizing resource consumption in the production processes, but typically neglect one powerful tool: consumers.

Money is not enough to make consumers go green. There are other, more emotional levers that ought to be explored.

ReD was tasked with understanding what shared values Egyptians had across religious, gender, age, and economic groups. As our project ended, the Arab Spring erupted.

In our experience, as with art and science, creative business thinking flows best when it pivots on a “big idea”—a “structural design,” or a “paradigm.”

Here are five biases that complicate consumers’ adoption of environmentally friendly solutions.

Charlotte Vangsgaard discusses at CGAP why the underlying needs and aspirations is key to putting oneself in the shoes of customers.

The idea that for something to be original it has to be radically new still permeates business conversations about innovation.

CGAP’s Gerhard Coetzee advises the finance sector to discover the business potential of low-income customers.

When developers in wearables put less focus on creating long-term relationships with users, they can deliver more meaningful value to users in the moment.

ReD helped Coloplast understand a key insight about its users: that not all bodies are shaped the same.

Most toy companies conduct market research by sending out surveys. Lego sends out anthropologists to study kids in their natural habitat.