White Paper: Helping People Heal
ReD worked with Cognizant, taking an outside-in perspective to study the phenomenon of healing.
MedDevice: Five Keys To Designing Medical Devices For Life Beyond Clinical Trials
More life sciences companies should build their R&D on the unmet needs of patients in real world contexts.
Drugs Are No Longer The Only King Of Pharma
Pharmaceutical companies should take a closer look at how they create value. In a world of value-based health care, the answer goes beyond developing a new drug.
Now That Obesity Is A Disease, How Will We Treat It?
As medical understanding around body weight and related medical problems has increased, obesity has become a healthcare concern as well as an aesthetic one.
A Question Of Perspective
To understand and diagnose an illness requires acknowledging the ecology in which it takes place and collecting multiple perspectives.
Why Culture Matters For Pharma Strategy
Understanding cultural differences is good for drug companies’ top lines, and also for pushing the boundaries of medical science.
The Best Wearables Will Be The Ones You Throw Away
When developers in wearables put less focus on creating long-term relationships with users, they can deliver more meaningful value to users in the moment.
MedTech Views: The Surprising Truth About Succeeding With Innovation
ReD helped Coloplast understand a key insight about its users: that not all bodies are shaped the same.
Pharma Exec: Develop Drugs For People, Not Just Bodies
Pharma companies are taking steps toward "patient-centric" healthcare by using patient insights to guide drug development and clinical trials.