A ReD research project with leading HIV-dedicated healthcare company, ViiV, helped identify opportunities for lifesaving care and prevention.

A moderate approach believes AI can be a powerful force for good. But to understand AI risks and opportunities, we first must understand what we mean by it.

Applied ethnography still struggles with the fundamental challenges of framing research to obtain ‘thick’ data, making sense of data in teams and with clients, and making a convincing case with data in challenging environments.

New Danish textbook out with contribution from ReD Associates on tools for doing fieldwork in teams.

Despite an influx of poor ‘gamification’ elements in financial products, video games can offer key lessons for improving financial literacy.

In this volume chapter, former ReD Associates partner William “Bill” Welser discusses decision-making around privacy and technology.

The more we rely on robots, AI, and machine learning, the clearer it is how much we need social scientists and humanities experts–not the reverse.

ReD Associates collaborated with renowned photographer, Alastair Wiper, exploring our clients’ industrial landscapes.

Bitcoin, like any currency, is really just an expression of mutual trust in cultural norms and practices, which makes the humanities relevant in understanding them.

ReD conducted an anthropological study to answer the simple question: how do people relate to their money?

ReD worked with Cognizant, taking an outside-in perspective to study the phenomenon of healing.

Critical thinking feels almost revolutionary in the context of deep learning and AI. But perhaps it’s just what we need.

Sometimes an item’s value is tied to the item itself: Other times its value comes from the circumstances around its creation, acquisition, or backstory.

In a global, interconnected world, sometimes the most decadent experience is to be somewhere.

As "luxury" goods become mass products, people are turning towards unique, non-reproducible experiences to fulfill a desire for the rare.

Consumers seek tools for constructing their own individual outlook within a variety of lifestyles, pointing to a new paradigm of branding: ‘platform’ brands.

In the fall of 2016, ReD Associates and Cognizant embarked upon the most comprehensive study undertaken in recent times on the future of money.

People shouldn’t forgo books and great art in order to code. In a tech-driven society, they should do the opposite.

Our research shows how Boomers still offer a huge opportunity for smart companies to understand what thrills them as they near retirement.

In applied ethnographic praxis, how should we use theory? Exploring how existing theory from a variety of domains has supported and advanced our work, this paper justifies and demonstrates how theory can be used in an accessible and practical manner when framing research and analyzing experience in the field.