Zlatko Rihter (CEO at Mölnlyck) speaks to Martin Gronemann about trusting the ethnographic process, embracing a customer-oriented approach, and uniting the worlds of business and social sciences to build strategy.

An inside look at our research in Kenya on the intersection between trust and COVID-19 vaccines.

In this article for Slate, the authors provide lessons learned from original ethnographic research of QAnon ‘formers’.

In this EPIC blog, Mikkel Krenchel makes the case for businesses to see their communities and make sense of their social worlds.

As banks took to increase profit by introducing digital self-services, some of these tactics may also weaken existing relationships with customers.

Building contextually informed algorithms requires collaboration between human science and data science teams who are willing to extend their frame of reference beyond their core skill areas.

New Danish textbook out with contribution from ReD Associates on tools for doing fieldwork in teams.

Elevating And Innovating Fieldnotes In Applied Ethnography, Using A Collaborative Online Tool As A Case Study. Presented at the EPIC conference 2015 in Sao Paulo.

A ReD partner recounts his meeting with a man who has lived through China’s enormous transformation.

With the new reality of pharmaceutical R&D, companies must deliver impact and value. This paper explores how ethnographic research can fill that role in early stages of pharmaceutical clinical trials.

How understanding the social, psychological, and emotional experience of psoriasis is fueling the pharmaceutical industry.

ReD facilitated Coloplast’s transition to compliance with a more micro-level approach to innovation.

With China’s modernization, parents are caught between new and traditional ways of parenting, and the truism that Chinese children don’t play or have fun is being challenged.

“Deep listening means dwelling long enough at the unfamiliar, until something jumps out as meaningful”

ReD helped Coloplast understand a key insight about its users: that not all bodies are shaped the same.