Sensemaking

The Power of the Humanities
in the Age of the Algorithm

 

Sensemaking is the upcoming book by ReD Associates’ US Director, Christian Madsbjerg, with Hachette Book Group in preorder now.

Inspired by his work with companies like Ford and Coca-Cola, Madsbjerg's Sensemaking is a provocative stand against the "tyranny" of the algorithm and an impassioned argument that human intelligence, informed by the study of the humanities, remains essential to success.

We live in the age of algorithms. But what happens when number crunching fails to solve a company's problems? Madsbjerg argues that many of today's biggest success stories stem not from "quant" thinking but from deep, nuanced engagement with the culture, language, and history of customers. He calls this technique "sensemaking" and illustrates how business leaders, entrepreneurs, and individuals can use human science tools to innovate and solve their thorniest problems.

In a time when liberal arts graduates fear for their prospects, Sensemaking is a welcome, transformative vision for success in the twenty-first century.