Big, small, and connected – do brands still matter? We unpack what the latest thinking in social science and neuroscience can tell us about the connection between people and brands.

What can we learn from the luxury industry about making sustainability sustainable?

African returnees bring a fashion sense as foreign companies look to enter the African market.

LEGO engaged in deep analysis of how and why kids play. Turns out their previous assumptions had been wrong and the insight turned the company’s fortunes around.

This short video presents a glimpse into what it means to be a woman in today's China.

What the leisurely class seeks is heritage, a piece of history they can own and flaunt before their peers.

Despite a flurry of store closures, is brick-and-mortar retail on the verge of a post-pandemic comeback?

It's common practice for brands to assess themselves against industry competitors. But what happens when a company asks consumers to assess their brand?

As businesses scramble to understand the digital revolution of the home, they have misunderstood many of the realities of modern domestic life.

ReD Associates collaborated with renowned photographer, Alastair Wiper, exploring our clients’ industrial landscapes.

In a global, interconnected world, sometimes the most decadent experience is to be somewhere.

Consumers seek tools for constructing their own individual outlook within a variety of lifestyles, pointing to a new paradigm of branding: ‘platform’ brands.

How Heidegger’s notion of dwelling helps understand problems with the vehicle space.

More and cheaper are no longer better. The middle class is more concerned with quality and experience.

As luxury goods become mass produced, people are turning towards unique, non-reproducable experiences to fulfill a desire for the rare.

Through a new understanding of high-value design, Samsung renewed the product design of its TVs and doubled its market share in just a few years.

Most companies struggle to service their customers in ways that are swift, thoughtful, and consistent.

In our current era of real-time marketing, how can brands identify the moments that matter most for their customers?

A ReD partner recounts his meeting with a man who has lived through China’s enormous transformation.

Companies struggle in emerging markets because they underestimate the importance of local culture and social behavior.

As megacities are in developing countries with rapidly growing middle classes, more and more people will experience the thrill of owning their own car.

A look at the norms and practices behind Chinese women’s attitudes toward outward beauty and skincare.

ReD explores the culture around Chinese business banquets from a career-driven woman’s perspective.

A ReD study about home making for Kvadrat informed the development of the company’s textile-based offerings.

Instead of the classic idea of “authenticity,” young urbanites are playing with the concept to involve craftsmanship and a stronger story.

In 2006 a major European brewing company was faced with falling bar and pub sales. Our findings led to a sharp shift in how the brewery approached pubs and bars.

Andrew Muirhead, Director of Innovation, Lufthansa Technik AG, talks about his work with ReD.

Unlike the conventional wisdom of marketing, if you want to position a product as premium, use more complex messaging that will demand more of the consumer.