Work Guest User Work Guest User

Work is in crisis. Why are we getting it wrong?

When it comes to figuring out the future of their work, leaders are looking in all the wrong places. ReD’s recent research has shown a crisis in belonging globally, where more people feel cut-off from their colleagues or professional communities.

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AI Guest User AI Guest User

Ethnography for the AI Age: How to Get Started

As people flock to the fields of 'responsible AI,’ ‘AI ethics,’ and ‘AI governance’ that are all about shaping AI towards what is helpful for humanity, it is time we ask: where are the ethnographers and applied anthropologists?

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Technology Guest User Technology Guest User

Hybrid Methodology

The not-too-distant future may bring more ubiquitous personal computing technologies seamlessly integrated into people's lives, with the potential to augment reality and support human cognition. For such technology to be truly assistive to people, it must be context-aware.

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Methods, Life Science Christian Madsbjerg Methods, Life Science Christian Madsbjerg

A Case for Ethnography in the Study of Corporate Competencies

In business thinking, ‘core competencies’ have long been seen as the critical factor that distinguishes great from good. Great companies have strong core competencies that they constantly leverage and develop. On the other hand, companies who do not understand their own strengths and weaknesses cannot execute at the highest proficiency.

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