Companies often struggle in emerging markets because they underestimate the importance of local culture and social behavior. How can they get customer understanding right?
In his new chapter published in a volume with the Lawrence Livermore National Lab, ReD Associates partner and former RAND researcher William “Bill” Welser brings much-needed clarity to our decisions regarding privacy and technology.
Rand Corporation engineers William Welser and Dave Baiocchi bring AI and Systems expertise to social-science- and humanities-based consultancy ReD Associates
ReD Associates recently started a collaboration with renowned photographer, Alastair Wiper, exploring our clients’ industrial landscapes.
The Helping People Heal white paper provides a deeply researched perspective on how digital is uniquely positioned to fulfill key unmet patient needs and enable warm care with individualized, adaptive, empathetic and scalable support.
Professors in Philosophy Taylor Carman and Simon Critchley curated a course on meaning for ReD Associates, to keep our thinking attuned to the explanatory power of philosophy.
"Deep listening means dwelling long enough at the unfamiliar, untill something jumps out as meaningful."
"It's in the tension between how people want to see themselves, and the observable reality of their lives, where there is truth worth taking seriously, and acting on."