What is Cultural Dividend?
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Inge Smidts, CEO of Liberty Caribbean
Putting customers at the centre of strategy to drive impact
Interviewed by Tamara Moellenberg
Building on these two lenses, this new approach to strategy also incorporates understanding the culture or “world” a company is operating in to unlock growth. We call this approach Strategy 3.0. In this video series, we hear from leaders on why this is the way forward.
The next wave of strategy
At ReD, we have been developing a new perspective on strategy in collaboration with Roger Martin, one that extends beyond economic optimisation (Strategy 1.0) and user-centricity (Strategy 2.0).
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Beyond network economics
The Cultural Dividend and why the leading theory of value creation needs an update
Strategy in a 1000 words
A conversation between Roger Martin and ReD partners Iago Storgaard and Filip Lau on the state of strategy today, why it’s in danger of becoming a lost art, and how to build strategies at human scale.
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Companies use the word “strategy” more than ever, while strategy consultants with MBAs march the halls of companies penning sensible “strategic plans” that boards enthusiastically approve. Yet companies with a unique perspective on why customers spend with them and how they will win in their chosen space are in the minority. In this special edition of the podcast ReD partners Filip Lau and Iago Noguer Storgaard speak to Roger Martin on the state of strategy today and why it is in danger of becoming a lost art.
Host: Eliot Salandy Brown
Guests: Filip lau, Iago Noguer Storgaard, Roger Martin