Methods, Life Science Christian Madsbjerg Methods, Life Science Christian Madsbjerg

A Case for Ethnography in the Study of Corporate Competencies

In business thinking, ‘core competencies’ have long been seen as the critical factor that distinguishes great from good. Great companies have strong core competencies that they constantly leverage and develop. On the other hand, companies who do not understand their own strengths and weaknesses cannot execute at the highest proficiency.

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