Phenomena Episode 2: The Truth Is Out There

A ReD Associates Podcast

Humanising business strategy through the social sciences, one phenomenon at a time

What can we learn about the phenomenon of “selection bias”—by exploring the world of conspiracy theories? How can we know we’re getting at the truth, when we inevitably come at the world with various biases? Eliot Salandy Brown and David Zax explore the phenomenon of “selection bias” by visiting with two people who hold very different views of the world: a conspiracy theory debunker, and a 9/11 conspiracy theorist. Can ReD help the debunker better understand the people whose minds he’s trying to change?

Host: Eliot Salandy Brown
Writer and Producer: David Zax
Assistant Producer: Hai-Li Kong
Special Thanks: Lynda Hammes, Christian Madsbjerg, Millie Arora, Michael Marcusa, Rebekah Park, Brendan Muha, Joanna Zhang, Stefanie DeAngelo

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[Photo by Bruno van der Kraan via Unsplash]