The Power of Thick Data
ReD’s perspectives on thick data
Books about ReD’s work
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Moment of Clarity
On ReD’s journey with clients through the Sensemaking process
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Sensemaking
A deeper look at what human science can do for business
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Anthro-Vision
On how businesses should think more like anthropologists to better understand human behaviour, drawing from ReD’s work in the financial sector.
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Look
How we’ve become disconnected from the world around us and why paying attention will transform the ways we connect with one another.
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Thick Data
The hidden desires of people, that even big data doesn't know
Deep Listening
Steeped in the social sciences and humanities, our methodology uncovers hidden and invisible forces that shape people and places across the world.
For over a decade, Mikkel Krenschel has helped build ReD’s presence in North America, advising executives while building the firm and the practice of human science in business more broadly. He focuses on how ideas around disruptive technologies shape our lives, for better or worse. In this capacity, he also serves as an advisor and thought partner to leaders at some of the world’s largest social media companies, telecom providers, and electronics manufacturers, as well as clients across the finance, energy, and industrials sectors. A researcher at heart, Mikkel built ReD’s emerging practice in integrated human science and data science, and is deeply interested in all the ways data, AI, and human meaning-making collide.
His work has been published in Wired, Foreign Affairs, and VentureBeat as well as numerous academic outlets. Born and raised in Denmark, Mikkel holds a degree in Sociology and International Studies from Yale University and is a former Danish national team rower.