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Strategy 3.0

The best of two worlds, Strategy 3.0 takes Roger’s world-famous strategic playbook used by CEOs worldwide and combines it with ReD’s social science-based approach to create a joint framework for developing original strategies for the worlds of tomorrow.

If you want to learn more about what ReD and Roger offer to clients, please contact us here.

STRATEGY 3.0

The next wave of strategy

At ReD, we have been developing a new perspective on strategy in collaboration with Roger Martin, one that extends beyond economic optimisation and user-centricity. Building on these two pillars, this new approach to strategy also incorporates understanding complex social dynamics in order to sharpen a company’s perspective on the culture or “world” they’re operating in, and in turn, unlock growth.

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In this video series, we hear from leaders on why this is the way forward.

It all begins with an idea.

Maybe you want to turn a hobby into something more. Maybe you want to launch a business.

Make it stand out.

Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

Editorial
Matthew Janney, Maria Cury, and Mikkel Krenchel

Executive Team
Sandra Cariglio, Nebal Hachach, Filip Lau, and Tamara Moellenberg

Design
Nanna Sine Munnecke and Matthew Kay

Contributors
Millie Arora, Gabrielle Borenstein, Astrid Ingemann Breitenstein, Eliot Salandy Brown, Lara Casciola, Ian Dull, Ana Paula Hirano, Alexis Jakubowicz, Johanna Li, Maria Salgado, Olav Stavnem, Taylor Steelman, Charlie Strong, and Charlotte Vangsgaard

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Media inquiries / Business inquiries