Sensemaking
The Power of the Humanities in the Age of the Algorithm
Sensemaking is the new book by Christian Madsbjerg, with Hachette Book Group
Inspired by his work with companies like Ford and Coca-Cola, Madsbjerg's Sensemaking is a provocative stand against the ‘tyranny’ of the algorithm and an impassioned argument that human intelligence, informed by the study of the humanities, remains essential to success.
We live in the age of algorithms. But what happens when number crunching fails to solve a company’s problems? Madsbjerg argues that many of today’s biggest success stories stem not from ‘quant’ thinking but from deep, nuanced engagement with the culture, language, and history of customers. He calls this technique ‘sensemaking’ and illustrates how business leaders, entrepreneurs, and individuals can use human science tools to innovate and solve their thorniest problems.
In a time when liberal arts graduates fear for their prospects, Sensemaking is a welcome, transformative vision for success in the twenty-first century.
Sensemaking by Christian Madsbjerg is published by Hachette Book Group.
Get the book (external link to Amazon)
“Madsbjerg argues that unless companies take pains to understand the human beings represented in their data sets, they risk losing touch with the markets they’re serving. He says the deep cultural knowledge businesses need comes not from numbers-driven market research but from a humanities-driven study of texts, languages, and people.”
– Harvard Business Review
