home  >  PERSPECTIVES  > COVID-19 ..

C O V I D -1 9

Field Guide for a Crisis:
Capturing the shifts in social behavior that will shape the next normal

Clients come to us asking for clues to the ‘next normal’, and for ReD’s take on the social shifts that are most relevant to business.

A good way to think about the difference between a punctuated equilibrium and ‘regular’ change is to imagine a game of basketball. A ‘regular’ change in basketball would be to raise the hoops higher – a pain if you’ve spent years perfecting your jump shot, but ultimately the structure of the game is untouched. A punctuated equilibrium would be to remove the hoops altogether. This would dismantle the structure of the game entirely, raising fundamental questions about how to proceed.

How do you play now?

perspectives on COVID-19