Bloomberg Businessweek: Heidegger's Marketing Secrets
ReD cofounders speak with Bloomberg about ReD’s phenomenological foundation, methods, and impact for companies seeking to better understand their users.
Inc.: The Seinfeld Super Bowl Ad - A Marketing Lesson
Inc. discusses the importance of understanding your audience by empathizing with their perspective
Data Informed: How The Social Sciences Can Help Data Scientists Understand Their Users
ReD founders discuss the shortcomings of big data, and endorse the application of human sciences to better understand people and their motivations.