Inc. discusses the importance of understanding your audience by empathizing with their perspective

ReD founders discuss the shortcomings of big data, and endorse the application of human sciences to better understand people and their motivations.

Christian Madsbjerg speaks at TEDx about the importance of using our own humanity to understand others as social beings amid businesses that assume people are rational thinkers.

Mikkel Rasmussen tells FT about the unique value anthropologists add by working “without hypothesis.”

The Atlantic recognizes ReD as one of just a handful of consultancies that treat everyday life as a subject worthy of the scrutiny normally reserved for academic social science

The Economist describes the internet as ever-changing and context-specific, despite its global image.

Jun Lee speaks about how good problems feel like a mystery novel where ReD works to challenge assumptions by embedding into people’s social worlds.

Filip Lau speaks with NYT about the utility in collaboration between creative designers and social scientists, who are trained to “criticize what already exists.”

ReD explores why Danes are taking so much sick leave, and no, it doesn’t have to do with actually being sick…