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ReD Associates
About ReD
Offerings
Perspectives
Careers
Contact
About ReD
Offerings
Perspectives
Careers
Contact
Interviews, Generations Guest User 5/29/19 Interviews, Generations Guest User 5/29/19

Cheddar: Here’s What Gen Zers Are “Allergic” To When it Comes To Money

ReD’s Millie Arora talks to Cheddar live from the trading floor of the NYSE, about Generation Z’s pragmatic approach to money and personal finance.

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Interviews, Generations Guest User 5/16/19 Interviews, Generations Guest User 5/16/19

Sirius XM: What defines Generation Z?

ReD’s Eliot Salandy Brown talks about the values and perspectives of Generation Z and how they differ from those of millennials on “Tell me Everything with John Fugelsang.”

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Interviews, Technology Guest User 7/21/18 Interviews, Technology Guest User 7/21/18

Masters of Data: Confronting Our Humanity - and Bias - in Artificial Intelligence

Bill Welser discusses AI and how our humanity - and bias - creeps into it on the Masters of Data podcast.

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Features Guest User 6/24/18 Features Guest User 6/24/18

BBC Newsnight: Is The British High Street In Crisis?

Michele McGrath talks to Helen Thomas, the Business Editor of BBC Newsnight, about the future of the British highstreet in this segment of the show.

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Interviews Guest User 6/26/17 Interviews Guest User 6/26/17

BBC Business: Slaves To The Algorithm?

Christian Madsbjerg speaks to Manuela Saragos about why human intelligence is still a vital component in analyzing all our data.

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Interviews Guest User 6/26/17 Interviews Guest User 6/26/17

Hidden Forces: Phenomenology, Design, and the Human Experience with Christian Madsbjerg

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Interviews Guest User 6/22/17 Interviews Guest User 6/22/17

NPR's The Takeaway: There's Still Room for The Humanities In Our Tech-Focused Workforce

Amidst rising emphasis on STEM fields, Christian argues for the importance of humanities and liberal arts in creating more empathetic people who are necessary in the workforce.

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Interviews Guest User 6/1/17 Interviews Guest User 6/1/17

The Economist Radio: Are We Too Dependent On Big Data?

Christian Madsbjerg claims that this fixation on numbers ignores what makes us human.

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Interviews Guest User 2/6/16 Interviews Guest User 2/6/16

BBC Radio: We Are All Anthropologists Now

Claire speaks with BBC Radio about how the quality and rigor of ReD’s approach puts the human element back into solving today’s biggest business problems.

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Features Guest User 12/31/15 Features Guest User 12/31/15

Talk At TEDx Tottenham: Thinking Outside Your Head

Mikkel Rasmussen speaks at TEDx Tottenham about the risk organizations run when they think “inside their head” about future business decisions based on orthodoxies and assumptions

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Features Guest User 12/17/14 Features Guest User 12/17/14

Talk At TedX Port Of Spain: Driving Innovation By Understanding Real People

Eliot talks about the costly errors companies make based on shallow market research rather than a rich understanding of real people.

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Interviews Guest User 3/21/14 Interviews Guest User 3/21/14

Fox Business: Opening Bell With Maria Bartiromo - Using Human Science To Understand The Consumer

Big companies have a good sense of what consumers want when asked, but there’s a difference between what they say, and what they do - that’s where ReD comes in.

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Interviews Guest User 2/23/14 Interviews Guest User 2/23/14

Smart People Podcast: Christian Madsbjerg And Mikkel B. Rasmussen

ReD co-founders discuss their book The Moment of Clarity, emphasizing the importance of studying people beyond the spreadsheet.

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Interviews Guest User 2/13/14 Interviews Guest User 2/13/14

Data Informed: How The Social Sciences Can Help Data Scientists Understand Their Users

ReD founders discuss the shortcomings of big data, and endorse the application of human sciences to better understand people and their motivations.

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Features Guest User 10/25/13 Features Guest User 10/25/13

Talk At TEDx Lower East Side NYC: Christian Madsbjerg On Getting People Right

Christian Madsbjerg speaks at TEDx about the importance of using our own humanity to understand others as social beings amid businesses that assume people are rational thinkers.

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Interviews Guest User 6/26/13 Interviews Guest User 6/26/13

Bloomberg TV: Where Is The Money Going In Education

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Features, Methods Guest User 3/15/13 Features, Methods Guest User 3/15/13

The Atlantic: Anthropology Inc.

The Atlantic recognizes ReD as one of just a handful of consultancies that treat everyday life as a subject worthy of the scrutiny normally reserved for academic social science

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Interviews Guest User 8/12/12 Interviews Guest User 8/12/12

Innovation Excellence: How To Innovate And Why

Jun Lee speaks about how good problems feel like a mystery novel where ReD works to challenge assumptions by embedding into people’s social worlds.

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