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About ReD
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About ReD
Offerings
Perspectives
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Contact
Features Guest User 3/16/18 Features Guest User 3/16/18

Financial Times: Retailers Fragile and Exposed in a Cold Climate

In this article, Michele Chang-McGrath talks to the FT's retail editor, Mark Vandevelde, about the recent woes of retailers.

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Features ReD Associates 9/15/17 Features ReD Associates 9/15/17

FT: When Tech Negatives Begin To Outweigh Tech Positives

Writing in the FT, Izabella Kaminska discusses how ReD used thick, contextual data to detect credit card fraud, and examine the societal issues around it.

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Mentions Christian Madsbjerg 4/4/17 Mentions Christian Madsbjerg 4/4/17

Financial Times: Business books of the month April edition - Sensemaking

The best CEOs can read a novel and a spreadsheet, ReD co-founder, Christian Madsbjerg, writes. His overarching message is that we should not forget that companies are made up of people and their customers are people, too.

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Mentions Christian Madsbjerg 3/13/15 Mentions Christian Madsbjerg 3/13/15

Financial Times: The Drive To Make A Better Car

The Financial Times highlights Ford’s reimagined approach to driving - borrowing a social sciences approach, they are able to better understand shifting consumer needs.

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Mentions Christian Madsbjerg 3/6/15 Mentions Christian Madsbjerg 3/6/15

Financial Times: Apple Tests Luxury Appeal With Gold Watch

The Financial Times investigates Apple’s release of the Gold Watch. Will their decision to enter the luxury space backfire with consumers?

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Features Mikkel B. Rasmussen 9/19/13 Features Mikkel B. Rasmussen 9/19/13

Financial Times: Close Observers Of Consumers

Mikkel Rasmussen tells FT about the unique value anthropologists add by working “without hypothesis.”

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