Any brand seeking to be relevant in the current cultural landscape must understand what it means to be a gamer.

Building contextually informed algorithms requires collaboration between human science and data science teams who are willing to extend their frame of reference beyond their core skill areas.

A ReD paper based on work conducted with Facebook Reality Labs offers reflections on why context matters and how to study abstract concepts in everyday life.

We have been examining how group behaviors in specific social and physical contexts change with remote working.

As businesses scramble to understand the digital revolution of the home, they have misunderstood many of the realities of modern domestic life.

The not-too-distant future may bring more ubiquitous personal computing technologies seamlessly integrated into people's lives, with the potential to augment reality and support human cognition. For such technology to be truly assistive to people, it must be context-aware.

In our tech practice, we monitor CES each year for provocative and disruptive innovations that might force us to rethink the tech landscape our clients live in.

This podcast explores which problems require interdisciplinary collaboration and how teams with radically different world views can get it right.

We’ve seen the discourse around privacy work its way from the headlines to the dinner table, and through our fieldwork we’ve listened to everyday families discuss what it means for them.

A moderate approach believes AI can be a powerful force for good. But to understand AI risks and opportunities, we first must understand what we mean by it.

Despite an influx of poor ‘gamification’ elements in financial products, video games can offer key lessons for improving financial literacy.

In this volume chapter, former ReD Associates partner William “Bill” Welser discusses decision-making around privacy and technology.

The more we rely on robots, AI, and machine learning, the clearer it is how much we need social scientists and humanities experts–not the reverse.

Critical thinking feels almost revolutionary in the context of deep learning and AI. But perhaps it’s just what we need.

In the fall of 2016, ReD Associates and Cognizant embarked upon the most comprehensive study undertaken in recent times on the future of money.

People shouldn’t forgo books and great art in order to code. In a tech-driven society, they should do the opposite.

Our research shows how Boomers still offer a huge opportunity for smart companies to understand what thrills them as they near retirement.

Advances in neuroscience and fMRI (magnetic resonance imaging) technology are giving researchers an unprecedented look into the chemical and neurological functioning of the brain.

At the heart of affective computing are three misguided ideas about what human emotions are.

A list of how five newspaper publishers and media companies are innovating to keep the news industry profitable.