ReD helped Coloplast understand a key insight about its users: that not all bodies are shaped the same.

Most toy companies conduct market research by sending out surveys. Lego sends out anthropologists to study kids in their natural habitat.

A ReD study finds that offering kids more opportunities for unstructured play is healthy.

Through ethnographic research of families across Denmark, ReD Associates sought to understand donations—what motivates people to give?

As banks digitize more of their services, the human factor can be lost. How can banks better understand the financial wellbeing of their customers?

The changing role of businesswomen in emerging markets is causing major shifts in alcohol consumption.

Instead of letting the tech industry invade your privacy in the name of their progress, it’s time to really ask — What do we really want as a society?

The real lesson of Google Flu Trends is that it isn’t enough to ask how ‘big’ the data is—we also need to ask how ‘thick’ it is.

Only by combining thick and big data can CMOs find real solutions to their strategic problems.

At its core, all business is about making bets on human behavior. Companies that excel at making these bets tend to thrive.

A brewery’s story shows how “sensemaking” can facilitate transformations of product development, organizational culture, and corporate strategy.

Pharma companies are taking steps toward "patient-centric" healthcare by using patient insights to guide drug development and clinical trials.

There is an assumption in tech circles that people and computers think alike. But this doesn’t do justice to the wonders of the human mind.

Music-streaming platforms must realize that the art of music discovery cannot be engineered by an algorithm.

While the “20% time” rule might have worked at Google, it is doubtful whether it would work outside Silicon Valley.

Ad agencies want to use Big Data analytics to create highly targeted ads. But an algorithm can never truly master the art of persuasion.

Charlotte Vangsgaard argues that the Chinese film “Tiny Times” reveals that modern women are closing the country’s gender gap, not vice versa.

What good is a degree in the humanities in the real world of products and customers? Far more than most people think.

Why Big Data so often misunderstands people and what businesses should do about it.