Part of our series “The next wave of strategy”, Jørgen Vig Knudstorp shares his thoughts on the essence of strategy, navigating uncertainty as a leader, and refining culture through habits.

Part of our series “The next wave of strategy”, Coloplast CEO Lars Rasmussen speaks to why good questions are often more important than answers in strategy creation.

Part of our series “The next wave of strategy”, Jigsaw’s CEO Yasmin Green and Head of R&D Beth Goldberg speak to how they’ve evolved their strategy, collaborating with AI, and going beyond users to study communities.

Why the humanities provide a method for moving forward with confidence at times of high uncertainty.

The conventional wisdom that communities can be managed through careful control misunderstands how meaning emerges between consumers and organisations. Here’s why.

Part of our series “The next wave of strategy”, Novonesis chairman Cees de Jong speaks to getting strategy right during times of high uncertainty.

Part of our series “The next wave of strategy”, Ambu CEO Britt Meelby Jensen speaks to placing customers at the heart of strategy, culture as a competitive advantage, and her playbook for being a successful leader.

Part of our series “The next wave of strategy”, Danske Bank CEO Carsten Egeriis speaks about why strategy must be rooted in culture and purpose.

Part of our series “The next wave of strategy”, Kvadrat CEO Anders Byriel speaks to how they built a global brand through investing in culture and the community.

Part of our series “The next wave of strategy”. FOX Sports executive Ben Valenta speaks about how to build long-term value by grounding strategy in a consumer worldview.

CEO Alexander Lacik discusses how rooting Pandora’s corporate strategy in a deep, sophisticated understanding of the consumer and their world, has brought the company back onto a growth trajectory. 

Three essential considerations for leaders to successfully navigate the intricate process of merging corporate cultures.  

Rikke Kjær Nielsen, partner at EQT Group, on PE as a catalyst for change, the future of impact investment, and building customer understanding into the PE toolbox.

Martin Gronemann sits down with Hans Arnum, Head of Commercial Lines Denmark at Tryg to discuss reflections on their company growth strategy.

A list of articles, Twitter threads, blog posts, podcasts, and books is an attempt to cut through the unchecked hyperbole and direct you to the most interesting angles on the topic.