Zlatko Rihter (CEO at Mölnlyck) speaks to Martin Gronemann about trusting the ethnographic process, embracing a customer-oriented approach, and uniting the worlds of business and social sciences to build strategy.

The key to being a proactive insurance provider is to be present in the many moments when people’s uncertainties are activated.

Martin Gronemann and Sebastian Barfort look at how to integrate data and analytics into your organization to make a lasting impact.

Money is not enough to make consumers go green. There are other, more emotional levers that ought to be explored.