Part of our series “The next wave of strategy”, Pandora’s Chief Product Officer Stephen Fairchild discusses how a deep understanding of community has been a key part of the global jewellery brand's growth story.

Part of our series “The next wave of strategy”, Coloplast SVP Steen Morvan on shifting to a more human-centric narrative to drive product differentiation.

Part of our series “The next wave of strategy”, Lufthansa Group’s Sara Riis-Carstensen on how she defined the company’s brand strategy by staying close to culture.

Part of our series “The next wave of strategy”, Zlatko Rihter, CEO of Mölnlycke, speaks to how a deep investment in customer understanding created the foundation for the company's future strategy.

Part of our series “The next wave of strategy”, Jürgen Siebenrock, Head of Culture at Lufthansa Group, shares his perspective on how the company have invested in culture to drive competitive edge.

Part of our series “The next wave of strategy”, Tryg CEO Johan Brammer discusses how to unify a large organisation around a strategic compass point.

Part of our series “The next wave of strategy”, Lululemon’s Nikki Neuburger shares her playbook for staying ahead of culture.

Part of our series “The next wave of strategy”, Jørgen Vig Knudstorp shares his thoughts on the essence of strategy, navigating uncertainty as a leader, and refining culture through habits.

Part of our series “The next wave of strategy”, Coloplast CEO Lars Rasmussen speaks to why good questions are often more important than answers in strategy creation.

Part of our series “The next wave of strategy”, Jigsaw’s CEO Yasmin Green and Head of R&D Beth Goldberg speak to how they’ve evolved their strategy, collaborating with AI, and going beyond users to study communities.

Why the humanities provide a method for moving forward with confidence at times of high uncertainty.

The conventional wisdom that communities can be managed through careful control misunderstands how meaning emerges between consumers and organisations. Here’s why.

Part of our series “The next wave of strategy”, Novonesis chairman Cees de Jong speaks to getting strategy right during times of high uncertainty.

Part of our series “The next wave of strategy”, Ambu CEO Britt Meelby Jensen speaks to placing customers at the heart of strategy, culture as a competitive advantage, and her playbook for being a successful leader.

Part of our series “The next wave of strategy”, Danske Bank CEO Carsten Egeriis speaks about why strategy must be rooted in culture and purpose.

Part of our series “The next wave of strategy”, Kvadrat CEO Anders Byriel speaks to how they built a global brand through investing in culture and the community.

Part of our series “The next wave of strategy”. FOX Sports executive Ben Valenta speaks about how to build long-term value by grounding strategy in a consumer worldview.

CEO Alexander Lacik discusses how rooting Pandora’s corporate strategy in a deep, sophisticated understanding of the consumer and their world, has brought the company back onto a growth trajectory. 

Episode 6 of our podcast series, Leading with Perspective, where Tesa executive Stefan Biel discusses how to turn cultural insights into meaningful products.

Five strategy principles for building a resilient NGO that can thrive in an uncertain climate.