Where are all the social use cases for AI?
ReD’s Morgan Ramsey-Elliot and Mikkel Krenchel on the untapped potential of AI’s social superpowers and the case for more solutions built for “us” rather than “me”.
What’s Going on with Strategic Research In Big Tech?
Our paper at EPIC 2024 on a strategic orientation ethnographers can use to apply their unique capabilities in the shifting business landscape.
Editor’s letter: Where does authority come from today?
The introductory essay to our special series on authority by Millie Arora and Morgan Ramsey-Elliot.
On Good Authority: Ali Noorani
Hewlett Foundation’s Ali Noorani on on authority, trust, the future of democracy, and the role of technology in civic life, as part of our interview series, On Good Authority.
What is a meaningful metric? – Live podcast
A special live episode of the ReD podcast, where ReD partners and guests explore what makes a metric meaningful as part of our special series on Authority.
White Paper: Understanding Baby Boomers in the Digital Age
Our research shows how Boomers still offer a huge opportunity for smart companies to understand what thrills them as they near retirement.
Quartz: An Ethnographer Has A New Explanation For Donald Trump’s Support In Small-Town America
Trump tapped into rural America’s community-first structures and values, as well its individualistic and personal dynamics of everyday social interaction.
Why Culture Matters For Pharma Strategy
Understanding cultural differences is good for drug companies’ top lines, and also for pushing the boundaries of medical science.
FastCo Design: How To Fix Streaming Music Services
Music-streaming platforms must realize that the art of music discovery cannot be engineered by an algorithm.
Function And Change In China: Reviving Mauss’ “Total Social Fact” To Gain Knowledge Of Changing Markets
This case study of alcohol in China revives Mauss’s concept of the total social fact as a means of understanding new markets.