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About ReD
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Leadership, Healthcare Martin Gronemann 11/19/25 Leadership, Healthcare Martin Gronemann 11/19/25

From Gloves to Hands: How A Breakthrough Insight Transformed a Medical Device Company

How a breakthrough insight transformed a medical device company with Katriina Öberg and Casey Dusenbery, EVP and R&D Director respectively within the Gloves business area at Mölnlycke Health Care.

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Strategy 3.0 Matt Kay 10/23/25 Strategy 3.0 Matt Kay 10/23/25

The next wave of strategy - with Zlatko Rihter

Part of our series “The next wave of strategy”, Zlatko Rihter, CEO of Mölnlycke, speaks to how a deep investment in customer understanding created the foundation for the company's future strategy.

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Strategy 3.0 Matt Kay 9/11/25 Strategy 3.0 Matt Kay 9/11/25

The next wave of strategy - with Johan Brammer

Part of our series “The next wave of strategy”, Tryg CEO Johan Brammer discusses how to unify a large organisation around a strategic compass point.

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Strategy 3.0 Matt Kay 5/1/25 Strategy 3.0 Matt Kay 5/1/25

The next wave of strategy - with Carsten Egeriis

Part of our series “The next wave of strategy”, Danske Bank CEO Carsten Egeriis speaks about why strategy must be rooted in culture and purpose.

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Strategy ReD Associates 12/5/24 Strategy ReD Associates 12/5/24

Leading with Perspective E04: Camilla Dahl Hansen

Episode 4 of our podcast series, Leading with Perspective, where senior finance executive Camilla Dahl Hansen discusses the state of the financial sector today, particularly with regards to becoming more inclusive of women.

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Authority ReD Associates 8/15/24 Authority ReD Associates 8/15/24

On Good Authority: Jeppe Christiansen

CEO of Maj Invest Jeppe Christiansen on the authority of simple messaging in business, politics, and beyond, as part of our interview series, On Good Authority.

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Finance Matt Kay 2/1/24 Finance Matt Kay 2/1/24

Building a growth strategy on deep customer understanding –with Hans Arnum

Martin Gronemann sits down with Hans Arnum, Head of Commercial Lines Denmark at Tryg to discuss reflections on their company growth strategy.

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Investing ReD Associates 9/1/23 Investing ReD Associates 9/1/23

Human Insights in Private Equity

Human Insights in Private Equity - Results from our survey of industry leaders

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Theory, Social Impact, Finance Eliot Salandy Brown 8/30/23 Theory, Social Impact, Finance Eliot Salandy Brown 8/30/23

Phenomena S2 E8: Money

Is understanding young people the key to building better relationships between financial institutions and consumers?

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Leadership, Life Science Martin Gronemann 2/2/23 Leadership, Life Science Martin Gronemann 2/2/23

Stepping out of the corporate comfort zone in medical care

Zlatko Rihter (CEO at Mölnlyck) speaks to Martin Gronemann about trusting the ethnographic process, embracing a customer-oriented approach, and uniting the worlds of business and social sciences to build strategy.

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Methods Guest User 4/20/22 Methods Guest User 4/20/22

‘Anthro-Vision’: A Conversation with Gillian Tett

Gillian Tett of the Financial Times discusses her latest book, ‘Anthro-Vision’ with ReD partners.

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Finance, Technology Anders Mandahl Christiansen 10/21/21 Finance, Technology Anders Mandahl Christiansen 10/21/21

The Ethical Dilemma

Most people end up making suboptimal investment decisions. But is automation the answer from an ethical point of view?

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Finance, Generations Guest User 10/20/21 Finance, Generations Guest User 10/20/21

How to Avoid a Financial Panic over Retirement

The biggest impact of Covid-19 on people’s financial wellbeing is not that money has become more digital. It’s their longer-term financial uncertainty.

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Finance Guest User 10/9/20 Finance Guest User 10/9/20

‘Stability’: Dissecting Banking’s Next Big Bet

As banks took to increase profit by introducing digital self-services, some of these tactics may also weaken existing relationships with customers.

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Life Science Guest User 5/11/20 Life Science Guest User 5/11/20

Covid-19: Now is the Time to Reinvent the Sales Model in Healthcare

The COVID-19 pandemic has the potential to rip the band-aid off dysfunctional healthcare systems.

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Finance Ian Dull 4/2/20 Finance Ian Dull 4/2/20

After billions invested, why are payments still so boring?

When it comes to payments, the world of social science has much more to offer than nudges and dopamine-rushes. There are profound and durable human mechanisms to tap into – revealing opportunities for loyalty, relationships, and growth every provider aspires to capture.

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Finance, Leadership Martin Gronemann 10/25/19 Finance, Leadership Martin Gronemann 10/25/19

Waking up the sleeping customer

The key to being a proactive insurance provider is to be present in the many moments when people’s uncertainties are activated.

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Finance, AI Martin Gronemann 10/25/19 Finance, AI Martin Gronemann 10/25/19

How analytics matter

Martin Gronemann and Sebastian Barfort look at how to integrate data and analytics into your organization to make a lasting impact.

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Finance, Technology Guest User 7/17/18 Finance, Technology Guest User 7/17/18

FT Adviser: Lessons From The World Of Gaming To Improve Financial Literacy

Despite an influx of poor ‘gamification’ elements in financial products, video games can offer key lessons for improving financial literacy.

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Technology, Finance Guest User 5/9/17 Technology, Finance Guest User 5/9/17

White Paper: A New Direction for the Future of Financial Services

In the fall of 2016, ReD Associates and Cognizant embarked upon the most comprehensive study undertaken in recent times on the future of money.

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