Big, Small, & Connected Brands: a new framework
It's common practice for brands to assess themselves against industry competitors. But what happens when a company asks consumers to assess their brand?
Building strategy at times of high uncertainty
Why the humanities provide a method for moving forward with confidence at times of high uncertainty.
The next wave of strategy - with Jigsaw’s Yasmin Green and Beth Goldberg
Part of our series “The next wave of strategy”, Jigsaw’s CEO Yasmin Green and Head of R&D Beth Goldberg speak to how they’ve evolved their strategy, collaborating with AI, and going beyond users to study communities.