The more we rely on robots, AI, and machine learning, the clearer it is how much we need social scientists and humanities experts–not the reverse.

ReD conducted an anthropological study to answer the simple question: how do people relate to their money?

Critical thinking feels almost revolutionary in the context of deep learning and AI. But perhaps it’s just what we need.

Consumers seek tools for constructing their own individual outlook within a variety of lifestyles, pointing to a new paradigm of branding: ‘platform’ brands.

People shouldn’t forgo books and great art in order to code. In a tech-driven society, they should do the opposite.

Advances in neuroscience and fMRI (magnetic resonance imaging) technology are giving researchers an unprecedented look into the chemical and neurological functioning of the brain.

At the heart of affective computing are three misguided ideas about what human emotions are.

A list of how five newspaper publishers and media companies are innovating to keep the news industry profitable.

An interview with Kristian Villumsen, a SVP at Coloplast, on how ReD helped the healthcare company innovate.

A list of favorite books by one of ReD’s cofounders.

Instead of letting the tech industry invade your privacy in the name of their progress, it’s time to really ask — What do we really want as a society?

The real lesson of Google Flu Trends is that it isn’t enough to ask how ‘big’ the data is—we also need to ask how ‘thick’ it is.

At its core, all business is about making bets on human behavior. Companies that excel at making these bets tend to thrive.

A brewery’s story shows how “sensemaking” can facilitate transformations of product development, organizational culture, and corporate strategy.

There is an assumption in tech circles that people and computers think alike. But this doesn’t do justice to the wonders of the human mind.

Music-streaming platforms must realize that the art of music discovery cannot be engineered by an algorithm.

Ad agencies want to use Big Data analytics to create highly targeted ads. But an algorithm can never truly master the art of persuasion.

What good is a degree in the humanities in the real world of products and customers? Far more than most people think.

Why Big Data so often misunderstands people and what businesses should do about it.